5 Essential Web Design Trends for 2022

Website design is ever-changing and with that comes the evolution of new trends and advances in the design industry. Although the design industry continues to evolve, the user experience remains at the forefront of effective design. Your primary goal in creating or redesigning your website should always be to focus on ease of navigation and creating a phenomenal customer experience.

If you lose visitors because of poor website design, it’s unlikely you’ll ever get them back. So, what are the essentials of website design to attract and maintain your visitor base? Let’s discuss the top five essential website design trends for 2022.

5 Trends to Consider with Your Website Design

If you’re ready to build a website that attracts viewers and converts them into paying customers, our Northwest Arkansas web design company is here to help. Here are the top five trends to watch for with your website design project:

1.   Themes are More Integrated and Focused

Themes are becoming more integrated and focused. This is a trend that we’ve seen in recent years, as themes have become more integrated into website designs as a whole. Rather than having several disparate elements that can be swapped out for different purposes, themes are now designed to integrate to create a seamless experience across multiple pages. This can be seen in designs for the header, footer, sidebar, and other sections of your site.

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Themes are also becoming more focused on a single purpose or content type, such as product pages. If you’re building an eCommerce website or blog with multiple products or posts per week/month/year, you’ll likely want something highly customizable. This allows you to easily change things up when needed without having to rebuild from scratch every time there’s an update available online!

2.   Parallax Scrolling is Increasingly Popular

Parallax scrolling is getting more usage. It’s not solely for large companies anymore. Instead, parallax scrolling can be used on any website, which makes it an excellent tool for creating a more immersive experience for your customers.

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3.   Websites MUST Be Responsive

While responsive design has been around for a long time, it is now essential to your online success. Today, every website needs to be optimized for mobile devices. Since most people are using their phones as their primary means of accessing content online, failing to have a responsive site is detrimental to your business.

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4.   Video is Replacing Photos

If you want to increase your website traffic, videos are the way to go with your Northwest Arkansas web design. Videos are more engaging than photos and are seen more frequently on websites today. Videos take up less space than multiple images, improving website loading speed and enhancing the user experience.

5.   WordPress is a Top Choice for Site Development

WordPress is the most popular content management system because it is easy to use and customize. With over 60 million websites using the platform, you can’t go wrong with WordPress. The platform offers many templates that are ready to go out of the box, so you can save money on development costs.

In addition to its ease of use, WordPress offers powerful tools for developers, such as custom post types and taxonomies. These tools help you create customized pages for different types of content on your sites, like products or projects. It is also SEO friendly.

Contact Grassfire Digital Marketing for Your Northwest Arkansas Web Design Needs

The future of website design is looking bright, but it’s important to follow the latest industry trends to stay relevant. If you need help getting started with your site, Grassfire Digital Marketing is the team to trust! Contact us to discuss your options and enhance your online presence today!

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